What have I done that's floating out there?

So I did a Google search for myself (how vain...)

But I did find some interesting writings that I did while at FindLaw - Thomson Reuters, that still hold true today, so I thought I would post those.
From Eight Guidelines for Ethical Online Marketing
There's no single, "one-size-fits-all" set of ethics rules that apply to every online marketing activity.

Apply the same standards online and off. Here's a straightforward one to start. Most of the ethics standards governing your print ads, brochures and other traditional marketing tools also apply online.  

Tell the whole story.

Keep expectations in check. Do your homework and include the disclaimers and factual background required.

Substantiate comparisons. Statements measuring one's services against another's run afoul of the ethics rules in many states if they can't be factually substantiated. Avoid (or clearly document) comparisons to other companies — even implied comparisons, such as billing your firm as "the most experienced in the _____."

Educate yourself. We'll save the most important for last. Even if you outsource your online marketing activities, you're ultimately responsible for staying informed about the guidelines that apply in states where you do business. Online sources of information include:

Staying educated on these ethics guidelines is one important step in building and maintaining a productive, long-term online presence for your law firm.