One of the things I have heard often over the last year has to do with adding video to a website. katemats at SEOmoz did a terrific write up about getting started in online video. As with all of your marketing, make sure you have a call to action.
One thing that comes to mind as I look at online videos, is how they might temporarily give landing pages a new purpose: a page with a specific url and content relating to the video, with a url that will only be used in the video. If you make sure to non-index the page, this should also help you track how effective your videos are at converting eyeballs to visitors (this, of course, assumes you are using one of the video sites out there such as Vemo or YouTube).
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