How to make online marketing work

So you have a website. Is it working? How do you know?
I feel like these are conversations I keep having (as you can tell from previous posts) and it is something that business owners need to keep in mind.

With that said, this may also be one of the toughest parts for a small business owner to stay on top of - measuring the success of your marketing campaigns.

What am I getting at?

ANALYTICS!

The sweet science that allows you to find out what the value of your campaigns (website, social media, email, search...) and if you are reaching your goals. With tools such as Google Analytics available, there no reason why you should not know what is going on out there for your business "on the internets".

Moving along that thought path, let's talk about what analytics are: the measurements of your marketing activities that offer insights into goals and opportunities. But to get this information will take time and knowledge, which makes this a great time for you because you can A) spend time researching and learn how to set goals and complete deep dives to find the opportunities you are missing out on; B) hire consultants at reasonable fees that can give you excellent insights into your marketing and help you lay out plans to improve and grow.

We will get further into this subject in the very near future, but for now I just want to get you thinking so we can set up a plan of attack.